Posters for all seasons and reasons: You can spot them almost everywhere in Chennai. Posters for political events, general wishes for the local politicians, strike announcements, condemning the ruling political party, birthdays, celebrity functions, anniversaries, house vacancies, movie audio release, movie 10th day, movie 25th day, someone going abroad, obituaries, music concerts … the list is endless.
Thanks to the metro-rail construction that’s been happening in the city whose steel barricades are utilized for sticking these posters. Sad part is that the metro-rail contractors employ 2-3 men for removing these posters on a monthly basis. Sticking of posters start once the hustle-bustle of the city roads starts to diminish and goes on past midnight. I often see guys carrying the poster material and a bucketful of glue in a bicycle riding the entire stretch of metro-construction. Huge mammoth sized posters are printed in separates blocks and are stuck in a matrix fashion. I got to know that there is poster creation software used these days for the matrix type huge poster printing.
Wikipedia states that the wall posters have 200 years of history and the modern day posters emerged in 1870’s. Pure textual posters were present during the time of Shakespeare circa (1600). Posters then evolved into an art form as well before they were used for political or commercial propaganda.
Posters are a good medium of propaganda, but how much is the achieved penetration of information in this busy metro-life, with most of the people hooked to their own ear pods, succumbed to their thoughts and their way of thinking?? Is the amount of paper and money that’s being put is worth?
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